ATA calls it quits

I didn't notice this until well after the fact, but as of May 7th ATA has discontinued their twice-daily nonstop service between Houston Hobby and New York LaGuardia. The service started a bit over a year ago, and the hope was that ATA, through its codeshare with Southwest Airlines (Hobby's dominant carrier), would be able to make the connection work. Looks like that didn't happen,